T-Series has released the full video for the song “Qeher,” a promotional track for the upcoming comedy film Dhamaal 4 [1].

The release serves as a primary marketing tool to generate audience excitement and momentum ahead of the movie's theatrical debut [3, 4].

Performed by singer Guru Randhawa, the song features a wide ensemble of the film's stars. The video includes Ajay Devgn, Arshad Warsi, Riteish Deshmukh, and Jaaved Jaaferi [1, 2]. Other appearing cast members include Ravi Kishan, Sanjay Mishra, Upendra Limaye, Anjali Anand, Sanjeeda Shaikh, and Esha Gupta [1].

Directed by Indra Kumar, the film continues the chaotic comedy style established in previous installments of the franchise [1]. The song is described as a high-energy party track [4]. While some reports characterize the video as providing a dose of fun [2], others describe the sequence as pure chaos and comedy [3].

The music video is currently available on the official T-Series YouTube channel [1]. For those preferring audio platforms, the track has also been made available on music streaming services including JioSaavn [1, 2].

This release follows the traditional Bollywood promotional cycle where a lead dance number is used to signal the film's tone and energy to the public [3]. By pairing a popular contemporary singer like Randhawa with the established comedy cast, the production aims to attract both younger streaming audiences and longtime fans of the series [4].

“The song is described as a high-energy party track.”

The release of 'Qeher' signals the start of the final promotional push for Dhamaal 4. By utilizing a high-profile collaboration between Guru Randhawa and the original cast, the studio is leveraging both musical trends and nostalgia to maximize the film's opening weekend potential in a competitive comedy market.