Digital creator Dhar Mann is distributing scripted short-form videos across several digital platforms through a partnership with Fox Entertainment and Holywater [1, 2].
The move signals a shift in how traditional media companies leverage creator-led content to reach mobile-first audiences who prefer vertical video over traditional formats [1, 5].
Mann, the founder of Dhar Mann Studios, operates across YouTube, TikTok, and Instagram [1, 2]. The new deal focuses on the vertical-first MyDrama app, where Mann will deliver an initial slate of 40 vertical videos [2]. This partnership was first announced in January 2026 [6].
According to a profile published June 23, 2026, Mann's content has generated billions of views [1]. This digital reach has translated into tens of millions of dollars in advertising revenue [1]. The strategy relies on producing high-volume, scripted content tailored for the scrolling habits of mobile users.
The collaboration with Fox Entertainment and Holywater allows Mann to scale his production while utilizing established distribution networks [2, 3]. By focusing on the MyDrama app, the creators aim to monetize vertical storytelling through a combination of platform partnerships, and targeted advertising [1, 5].
Mann's approach blends the production quality of a studio with the agility of a social media influencer. The content is designed specifically for mobile devices — a departure from the horizontal format that dominated television and early internet video [1, 4].
“Dhar Mann will deliver an initial slate of 40 vertical videos.”
The partnership between a top-tier independent creator and a legacy entity like Fox Entertainment demonstrates the institutionalization of the 'creator economy.' By moving into dedicated apps like MyDrama, creators are transitioning from relying solely on third-party algorithms to owning or partnering in the distribution infrastructure itself.
