Disney+ is expanding its content library in Mexico through a new agreement with TV Azteca to stream "MasterChef México 24/7" [1].
This partnership marks a strategic shift for Disney+ as it integrates free-to-air broadcast content to attract a broader local audience. By leveraging the popularity of the MasterChef franchise, the streamer aims to create a first-of-its-kind live reality experience in the region [2].
Under the terms of the deal, Disney+ will hold the livestream rights to the 24-hour reality show [1]. This allows subscribers to watch the competition unfold in real time. Simultaneously, TV Azteca will continue to air two-hour primetime episodes of the series on its broadcast network [3].
The production of the series is handled by EndemolShine Boomdog and Banijay Americas [1]. The collaboration blends traditional linear television with the on-demand capabilities of a streaming platform, providing viewers multiple ways to engage with the culinary competition.
The livestream is scheduled to launch on Disney+ in Mexico on May 17, 2026 [1].
“Disney+ will hold the livestream rights to the 24-hour reality show”
This agreement signals a move toward hybrid distribution models in the Mexican market, where global streaming giants partner with local broadcasters to share high-engagement reality content. By securing 24/7 access, Disney+ is attempting to increase user retention through 'appointment viewing' and constant engagement, moving beyond its traditional reliance on scripted series and films.
