Disney+ and TV Azteca have signed a content partnership to bring local reality shows and live TV channels to Disney+ in Mexico [1, 2].
The deal marks a strategic shift for the streaming giant as it integrates traditional broadcast elements and popular local programming to attract a broader audience in the Mexican market [1, 2].
Central to the agreement is the addition of the upcoming season of MasterChef 24/7. This high-profile reality series will be available on the Disney+ platform starting May 17 [2, 3]. The partnership extends beyond a single show, incorporating a wider array of TV Azteca's reality programming to diversify the content library available to subscribers in the region [1, 2].
In addition to on-demand reality series, the collaboration includes the integration of live TV channels [1, 2]. This move allows Disney+ to blend the linear television experience with its existing subscription video-on-demand model, a trend increasingly common among global streaming platforms seeking to reduce churn.
TV Azteca serves as one of Mexico's primary broadcast networks, providing the local cultural relevance and production scale necessary for Disney+ to compete with other regional platforms [1, 2]. By leveraging existing hits like MasterChef, the company aims to increase its user base through familiar, high-engagement content [1, 2].
“Disney+ and TV Azteca have signed a content partnership”
This partnership reflects a broader industry trend toward 'hybrid' streaming, where platforms combine traditional live broadcast feeds with on-demand libraries. By integrating TV Azteca's local reality hits, Disney+ is pivoting from a reliance on global franchise IP toward localized content to drive growth in the Latin American market.
