MLS Commissioner Don Garber said the league's ambition is to become one of the best soccer leagues in the world during an appearance on The Pat McAfee Show.
This strategic push comes as the league leverages the arrival of Lionel Messi and updates its operational structure to increase competitiveness and global visibility. The shift represents a pivot toward a more aggressive growth model to attract international talent and viewers.
Garber said the influence of Lionel Messi fits into the broader vision for the league. He also detailed the new MLS schedule for the next season, explaining how these timing and structural changes are designed to optimize the league's growth plans.
As the league seeks to elevate its status, Garber pointed to the importance of stability and long-term partnerships. He has served as the MLS commissioner since 1999 [1]. This tenure has seen the league evolve from a nascent project into a major sporting entity in the U.S.
Central to this expansion is the league's approach to media and distribution. A key component of the current strategy is the broadcast-rights deal between Apple and MLS, which was signed in 2023 [2]. This partnership allows the league to control its distribution and reach a global audience more effectively.
During the interview, Garber said that the combination of star power and structural refinement is essential for the league to compete with established European powers. He said the goal is to ensure that the league's trajectory continues to climb in terms of quality and prestige.
“The league head discussed Lionel Messi's impact and new scheduling plans to elevate US soccer on the global stage.”
The focus on a new schedule and the 'Messi effect' indicates that MLS is moving beyond mere expansion of teams toward a phase of qualitative optimization. By aligning high-profile talent with a modern media deal and a refined calendar, the league is attempting to bridge the gap between being a regional success and a global destination for elite soccer.
