DraftKings is offering new users $100 [1] in bonus bets after they place a first qualifying wager of five dollars [3].
This promotion aims to attract new customers by lowering the barrier to entry during high-traffic sports windows. By requiring a minimal initial spend, the platform encourages users to engage with active professional leagues.
To qualify for the offer, new users must sign up and make a minimum five-dollar [3] deposit. They must then place a qualifying wager of at least five dollars [3] at odds of -500 or longer [3] on any sports market. Sports Illustrated said the process requires no specific promo code to activate the bonus [3].
Marketing for the offer has focused on various professional matchups. Some promotions highlighted the NHL game between the Hurricanes and Canadiens and an MLB game between the Dodgers and Phillies [1]. Other iterations of the campaign targeted the Cardinals and Cubs [2], as well as the Yankees and Royals [4].
WTOP Sports Staff said the offer provides a "fantastic welcome offer" ahead of MLB matchups including the Atlanta Braves visiting the Boston Red Sox and the Philadelphia Phillies clashing with the San Diego Padres [5].
While the core offer remains consistent, the specific games used to market the bonus vary across different advertising slates. Some promotions were tied to Friday games [1], while others were promoted for Sunday [2] or Wednesday [4] schedules. The bonus bets are delivered instantly upon the placement of the qualifying wager [1].
“New users simply sign up, make a minimum $5 deposit, and place a qualifying wager”
The use of 'instant' bonus bets with a low entry threshold is a common customer acquisition strategy in the competitive US sports betting market. By tying these offers to specific high-profile NHL and MLB matchups, DraftKings leverages seasonal sports momentum to convert casual viewers into registered platform users.
