DraftKings is offering new users $150 [1] in bonus bets after they place an initial wager of at least $5 [1] on MLB games.
The promotion aims to attract new customers to the platform by lowering the financial barrier to entry for sports betting. By providing a significant bonus relative to the minimum deposit, the company encourages user acquisition during a high-traffic period of the baseball season.
Eligible users must use a specific promo code to qualify for the offer. The incentive applies to bets placed on Sunday games, with the company highlighting several matchups as primary targets for the promotion. According to CBS Sports, these include the Pirates vs. Mets, and the Astros vs. Padres [1, 2].
Other reports have listed different target games for the promotion. WTOP said the Mets vs. Dodgers and Cubs vs. Pirates are targets [3], while other sources mentioned the Mariners vs. Twins, and Dodgers vs. Red Sox. This variation suggests the promotional focus may shift based on the specific market or the timing of the advertisement.
To claim the bonus, a user must first register an account and deposit the required minimum. Once the first bet of $5 [1] or more is placed, the $150 [1] in bonus bets is credited to the account. These bonus bets typically have specific expiration dates and terms of use defined by the platform.
This move follows a broader trend of aggressive marketing within the U.S. sports betting industry. Companies frequently use high-value sign-up bonuses to compete for a limited pool of active bettors. By tying the bonus to specific MLB matchups, DraftKings aligns its marketing with the current sporting calendar to maximize visibility.
“DraftKings is offering new users $150 in bonus bets after they place an initial wager of at least $5.”
This promotion reflects the intense competition among U.S. sportsbooks to capture market share through 'loss-leader' incentives. By offering a 30-to-1 return on the minimum required wager, DraftKings is prioritizing user growth over immediate profit per customer. The discrepancy in highlighted games across different news outlets indicates a fragmented marketing strategy tailored to different regional audiences or affiliate partners.
