DraftKings is offering $100 [1] in bonus bets to new users who place a first wager of five dollars [2] on Saturday, May 23, 2026 [4].

This promotion arrives as the company seeks to attract new customers during high-stakes playoff windows for the NBA and NHL. By lowering the barrier to entry with a small initial bet, the sportsbook aims to increase its active user base during peak viewership periods.

The offer is available through the DraftKings website and mobile app [1, 3]. Users can apply the bonus to several high-profile matchups occurring this Saturday, including the New York Knicks against the Cleveland Cavaliers, and the Montreal Canadiens against the Carolina Hurricanes [1, 3].

While some reports vary on the specific nature of the games, others identify the Knicks and Cavaliers matchup as Game 3 of a playoff series [4]. The promotion is designed to encourage betting on these specific professional sports events, specifically the NBA and NHL playoffs [3].

For users looking to maximize the potential of their wagers, certain three-pick parlays are listed with payout odds of +987 [1]. These types of multi-game bets allow users to combine different outcomes into a single ticket to increase the potential return on their initial investment.

The bonus bets are credited instantly after the initial five-dollar wager is placed [1, 4]. This instant gratification strategy is a common tactic in the competitive U.S. online gambling market to ensure users remain engaged with the platform throughout the day's sporting events.

“DraftKings is offering $100 in bonus bets to new users who place a first wager of $5”

The aggressive use of 'bet-and-get' promotions reflects the intense competition among U.S. sportsbooks to capture market share during the overlap of major league playoffs. By offering a high reward-to-risk ratio—turning $5 into $100—DraftKings is leveraging the high-traffic window of the NBA and NHL postseason to acquire users who may otherwise be hesitant to join a new platform.