Dublin Bus has launched a recruitment campaign to attract more women to bus driving roles in Dublin, Ireland [1, 2].
The initiative seeks to address a significant gender imbalance within the workforce. Currently, female drivers make up only about eight percent [1] of the fleet, a figure the company aims to increase through targeted hiring and flexible scheduling.
To lower the barriers to entry, the company is offering part-time positions that require a minimum commitment of two days per week [1]. This flexibility is designed to accommodate candidates who may have caregiving responsibilities, or other commitments, that preclude full-time employment.
As part of the outreach, Dublin Bus is organizing three open-day recruitment events [2]. These events allow prospective drivers to learn more about the profession and the application process in a direct setting.
The drive comes as the transport provider attempts to modernize its workforce and create a more inclusive environment for drivers. By introducing shorter weekly commitments, the company is pivoting away from traditional full-time models to reach a broader demographic of applicants [1, 2].
The company has not specified a target percentage for female representation, but the current eight percent [1] figure serves as the baseline for this expansion. The open days are intended to provide a pipeline of new talent to fill these specific part-time roles [2].
“Female drivers make up only about 8% of the fleet.”
This recruitment strategy reflects a broader trend in the transport sector to use flexible work arrangements to bridge gender gaps. By decoupling the role from a standard full-time schedule, Dublin Bus is acknowledging that rigid hours often act as a systemic barrier to women entering the industry.
