Argentine journalist Eddie Fitte will debut as a host on Aura, a new streaming platform launched by TN [1].
The move signals a strategic shift for the network as it expands its digital footprint. By placing Fitte at the forefront of the new service, TN aims to blend traditional reporting with a more accessible, entertainment-driven format to attract streaming audiences.
Fitte will lead the morning program titled "Hoy, como siempre," which is scheduled to premiere on Tuesday, May 26, 2026 [1]. The broadcast will air from 8 to 10 a.m. [2]. This initiative marks Fitte's first foray into a primary presenting role for the network's streaming venture.
To support the morning broadcast, Fitte will be joined by a team of co-hosts including Sofi Kotler, Pablo Brunetto, and Fer Vigo [3]. The ensemble is designed to provide a dynamic environment for the show's early morning slot.
Fitte said that the new project reflects a broader philosophy regarding the delivery of news. "El periodismo también puede ser divertido," Fitte said [4].
The launch of Aura represents TN's effort to modernize its content delivery. By diversifying the faces of its journalism, the network seeks to maintain relevance in a competitive digital landscape where streaming often competes directly with linear television for viewership.
“"El periodismo también puede ser divertido"”
The introduction of Aura and the appointment of Eddie Fitte suggest that TN is pivoting toward 'infotainment' to capture a younger, digital-first demographic. By moving away from rigid news structures in the morning slot, the network is testing whether a more relaxed, personality-driven approach can sustain viewership in the streaming era.
