Journalist Eddie Fitte is joining AURA, a new streaming platform launched by Argentine broadcaster Todo Noticias (TN) [1, 2].
The move represents a strategic effort by TN to capture younger audiences by blending traditional news reporting with entertainment and analysis [1]. This shift toward streaming allows the network to diversify its content delivery beyond linear television.
Fitte will anchor the flagship daily live program titled “HOY COMO SIEMPRE,” which he will co-host alongside Flor Ferrero [1, 2]. The show is designed to mix current affairs with a more relaxed, entertainment-focused format to engage viewers in a digital environment [1].
The program is scheduled to begin its first broadcast on Tuesday, May 26, 2026 [2]. Once launched, “HOY COMO SIEMPRE” will air Monday through Friday from 8 a.m. to 10 a.m. [2].
AURA is designed as a comprehensive digital hub for the broadcaster. The platform will provide four hours of live content each day [1]. This expansion follows an initial announcement regarding the platform's development and talent acquisition published on May 11, 2026 [1].
By recruiting established journalists like Fitte for a streaming-first project, TN aims to maintain its editorial authority while adapting to the consumption habits of a digital-native demographic [1]. The platform will serve as a bridge between the rigorous analysis of traditional news and the agility of live internet broadcasting [1, 2].
“AURA will broadcast four hours of live content each day.”
The launch of AURA signals a broader trend among traditional Latin American broadcasters to pivot toward hybrid streaming models. By integrating high-profile journalists into a digital-first format, TN is attempting to mitigate the decline of traditional cable viewership among Gen Z and Millennial demographics without sacrificing the brand's journalistic credibility.
