Scott Vincent Borba, a co-founder of e.l.f. Cosmetics, will be ordained as a Roman Catholic priest this week [1].
Borba's transition from a high-profile business executive to the clergy highlights a drastic shift from the pursuit of material wealth to spiritual service. His departure marks the end of a career that helped build one of the most recognizable brands in the global beauty market.
Borba co-founded e.l.f. Cosmetics in 2004 [2]. Under his leadership and that of his partners, the company experienced rapid growth, with sales reaching $100 million by 2014 [2]. Despite the financial success of the empire, Borba said his perspective shifted following a personal crisis.
"I was a poster boy for luxury," Borba said [3].
He described a turning point that occurred 12 years ago [1]. Borba said a mystical encounter changed his life, sparking a spiritual journey that eventually led him to pursue the priesthood [1]. This process involved stepping away from the cosmetics industry and the fortune associated with the brand's success.
Throughout his transition, Borba has reflected on the contrast between his former corporate identity and his new calling. He said he felt a sense of peace regarding the decision to leave the business world behind.
"I have never been happier," Borba said [2].
The ordination ceremony is scheduled for the week of May 20, 2026 [1].
“"I was a poster boy for luxury."”
Borba's move represents a rare instance of a founder exiting a successful corporate entity for a religious vocation. While corporate leaders often transition into philanthropy or venture capital, Borba's complete abandonment of the luxury sector for the priesthood underscores a total pivot in personal and professional identity.
