Emma Grede Credits Cold Call to Kris Jenner for Business Success

Entrepreneur Emma Grede said a cold call to Kris Jenner launched her partnership with the Kardashian family and her rise to multi-millionaire status.

Grede's trajectory illustrates the intersection of celebrity influence and strategic business operations. By aligning her entrepreneurial skills with the Kardashian brand, she scaled Skims into a global powerhouse, demonstrating how targeted networking can accelerate market entry for luxury and apparel brands.

Grede, a 43-year-old British entrepreneur often described as the “Kardashian whisperer,” detailed the origins of her business ventures in recent interviews. She said that picking up the phone to call Jenner opened the door to the investment and partnership opportunities that eventually grew into the Skims business [1, 2].

According to the Sydney Morning Herald, Grede has earned $567 million ^[1] from her professional choices. Meanwhile, the valuation of the Skims empire has reached $5 billion ^[2].

Grede attributed her success to a proactive mindset and an unwillingness to wait for opportunities to arrive. "The difference between me and someone else is, I made it happen," Grede said ^[2].

Despite her financial success, Grede has spoken openly about the challenges of balancing professional ambition with personal life. "Women can't have it all," Grede said ^[1].

Her role in the Kardashian-family ventures has transitioned from an initial cold call to managing a massive corporate structure. The partnership leveraged the family's social media reach to bypass traditional advertising, allowing the company to scale rapidly without the typical overhead of legacy fashion houses.