Former Liberal Party staffers Mark and Shani Jones are now developing the campaign strategy for One Nation in New South Wales and Victoria [1].
This shift in political consultancy signals a potential tactical realignment for One Nation as it seeks to professionalize its approach to state-level elections. By hiring experienced operatives from the center-right, the party may be attempting to broaden its appeal or refine its messaging to attract a wider slice of the conservative electorate.
The couple is operating through their firm, Camelot Consulting [1]. According to reports, the firm is helping to craft the specific campaign strategies that One Nation will deploy for the upcoming state elections in the two most populous Australian states [1].
Mark and Shani Jones previously served as staffers for the Liberal Party [1]. Their transition to One Nation marks a notable movement of personnel between the traditional conservative establishment and the right-wing populist movement.
"Camelot Consulting is helping to craft One Nation's campaign strategy for the NSW and Victorian state elections," a source said [1].
The involvement of the Joneses suggests that One Nation is prioritizing a structured, consultant-led approach to its electoral bids. The party has historically relied on grassroots energy and the profile of its leadership, but the integration of professional campaign strategists indicates a more systemic approach to voter acquisition and messaging in these key regions [1].
“Former Liberal staffers who are now working for One Nation.”
The hiring of former Liberal Party operatives by One Nation suggests a strategic effort to bridge the gap between populist rhetoric and professional campaign execution. By utilizing consultants familiar with the Liberal Party's infrastructure, One Nation may be aiming to peel away traditional conservative voters in New South Wales and Victoria through more polished, targeted messaging.
