All 22 Formula 1 drivers entered for the 2026 British Grand Prix will drive Lego-branded minicars during a pre-race parade at Silverstone [1].
The event marks a significant shift in pre-race entertainment, utilizing a corporate partnership to engage fans through a high-visibility spectacle before the main competition begins.
Each driver will take a full lap of the Silverstone Circuit in the drivable minicars [1], [2]. This showcase is scheduled to take place two hours before the Sunday race start [1]. The initiative is the result of a partnership between Formula 1 and Lego designed to create a fan-focused experience to celebrate the weekend in the United Kingdom [2].
The parade serves as a centerpiece for the event's entertainment schedule. Other key timings for the weekend include the Friday practice session, which begins at 12:30 p.m. [1]. Additionally, the sprint qualifying session is scheduled to start at 4:30 p.m. on Friday [1].
Silverstone is hosting the 2026 event as part of the global F1 calendar [3]. The use of the minicars allows the drivers to interact with the crowd in a non-competitive environment, a departure from the traditional, more formal driver parades. The partnership aims to blend the technical world of motorsport with the creative appeal of the toy brand to broaden the sport's reach among younger audiences [2].
“All 22 Formula 1 drivers entered for the 2026 British Grand Prix will drive Lego-branded minicars.”
This collaboration reflects Formula 1's ongoing strategy to transition from a pure sporting event into a global entertainment product. By integrating a household brand like Lego into the pre-race rituals, F1 is targeting a younger demographic and diversifying its commercial appeal beyond traditional automotive sponsorships.
