Ferrari unveiled its first fully electric vehicle, the Ferrari Luce, on Monday, May 25 [1].
The move represents a pivotal shift for the luxury brand as it attempts to maintain its prestige while transitioning away from internal combustion engines. By entering the electric-vehicle market, Ferrari aims to counter increasing pressure from competitors such as Tesla and various Chinese manufacturers [3, 4].
The Luce is positioned as a high-performance machine with a power output of 1,050 hp [5]. According to technical specifications, the vehicle can reach a top speed of 310 km/h [6]. These figures signal the company's intent to prove that electric propulsion can match the visceral performance associated with the Ferrari name.
Pricing for the new model varies slightly by report, ranging from $640,000 [1] to $649,000 [2]. The luxury supercar features design contributions from Jony Ive, further blending high-end technology, and artisanal aesthetics [2].
Ferrari has scheduled customer deliveries to begin in October 2026 [6]. The rollout of the Luce is the first step in a broader strategy to modernize the fleet without alienating a customer base deeply attached to the sound and feel of traditional engines.
While the company has not detailed the exact battery chemistry or range, the focus remains on the vehicle's acceleration and top-end speed. The transition to electric power is now a necessity for European automakers facing stricter emissions regulations and a global shift in consumer preference toward sustainable luxury.
“Ferrari unveiled its first fully electric vehicle, the Ferrari Luce, on Monday, May 25”
The launch of the Luce marks the end of Ferrari's exclusivity as a combustion-only manufacturer. By pricing the vehicle well above $600,000, Ferrari is not competing for mass-market EV share but is instead defending its position in the ultra-luxury segment. This move ensures the brand remains relevant in a regulatory environment that is increasingly hostile to high-emission engines.
