The first fully electric Ferrari Luce sold for $40 million [1] at a charity auction during Monterey Car Week in California.
The sale marks a significant milestone for the Italian luxury carmaker as it transitions into the electric vehicle market. While the brand's shift to battery power initially faced skepticism from traditionalists, the record-breaking price suggests strong collector demand for the company's first EV venture.
The vehicle, identified as chassis No.0, was sold over the weekend of Aug. 15–16 [2]. The final hammer price of $40 million [1] establishes a new record for a new vehicle sold at auction.
This valuation represents a massive increase over the model's original launch price of 550,000 euros, which is approximately $640,000 [3]. The auction took place nearly three months after the model was first unveiled [3].
The event occurred in Monterey, California, where high-end collectors gather annually for the Monterey Car Week auctions [2]. The Ferrari Luce had been described as a polarizing model prior to the sale, but the charity nature of the auction helped drive the final price to historic levels [4].
Ferrari has not released specific details regarding the buyer or the charity receiving the proceeds. However, the sale confirms that the brand's prestige remains intact despite the change in powertrain technology.
“The first fully electric Ferrari Luce sold for $40 million at a charity auction.”
The record sale of the Ferrari Luce suggests that the 'collector' market is beginning to assign historical value to early electric vehicles from legacy luxury brands. By securing such a high price for chassis No.0, Ferrari has effectively neutralized early market skepticism regarding the desirability of an electric Ferrari, positioning the EV transition as a prestige move rather than a mere regulatory necessity.
