FIFA President Gianni Infantino thanked Indian broadcaster ZEE TV for its role in promoting football across India ahead of the 2026 World Cup final [1, 2].
The partnership highlights a strategic effort to expand the global game's footprint in one of the world's most populous nations. By leveraging broadcast reach and community engagement, FIFA aims to transition football from a niche interest to a mainstream sport in the Indian market.
Infantino credited the broadcaster for bringing FIFA tournaments and community screenings to fans, which has helped the sport maintain visibility beyond the tournament cycle. "Thank you, ZEE TV, for promoting football in India and helping make the sport a year‑round experience," Infantino said [2].
The recognition comes as the tournament reaches its climax. The 2026 World Cup final is scheduled for Sunday, July 19, 2026 [2], at the New York New Jersey Stadium in the U.S. [2]. For viewers in India, the match will air in the early hours of July 20, 2026 [2].
This year's tournament featured an expanded field of 48 teams [5], increasing the scale of the competition. The final match will determine the champion between Spain and Argentina [2].
Infantino emphasized the strength of the collaboration in his remarks. "I am very proud of our partnership," Infantino said [2].
The collaboration with ZEE TV is part of a broader push by FIFA to ensure the 2026 event resonates globally, specifically in emerging markets where cricket traditionally dominates the sporting landscape. Through a combination of wide-scale broadcasting, and local screenings, the organization seeks to build a sustainable fan base in India.
“"I am very proud of our partnership"”
The public endorsement of ZEE TV by FIFA signals a long-term commitment to the Indian market. By focusing on 'year-round' engagement rather than just the tournament window, FIFA is attempting to build a structural foundation for football in India, potentially opening doors for future hosting bids or increased commercial investment in South Asian football.
