The FIFA Museum is launching a special exhibition titled “Legacies of Champions” at a pop-up space in Rockefeller Center, New York City [1, 2].

This installation provides a central hub for fans to engage with the sport's heritage during one of the largest sporting events in history. By bringing historic memorabilia to a high-traffic urban center, organizers aim to bridge the gap between the tournament's current action and its long-term global impact.

Presented by Hyundai, the exhibition focuses on showcasing historic World Cup moments [1, 2]. The partnership highlights the corporate alignment between the automotive manufacturer and the global governing body of soccer as the tournament takes place across North America.

Entry to the exhibition is free for all visitors [1]. The pop-up is designed to be an accessible experience for both local residents and international tourists visiting the U.S. for the matches.

The exhibit will be open throughout the duration of the FIFA World Cup 2026 [1, 2]. Specifically, the exhibition runs from June 8 to July 8, 2026 [2].

New York City has implemented various ways for fans to enjoy the tournament, with the Rockefeller Center installation serving as a primary destination for those seeking a curated look at the game's history [2]. The space allows visitors to interact with the legacies of past winners while the current tournament unfolds.

“The exhibition focuses on showcasing historic World Cup moments.”

The placement of a FIFA-branded museum in the heart of Manhattan reflects a strategic effort to maximize the commercial and cultural visibility of the 2026 World Cup. By utilizing a pop-up model with free admission, FIFA and Hyundai are prioritizing mass accessibility and brand impressions over traditional museum revenue, leveraging the high foot traffic of Rockefeller Center to cultivate fan engagement outside of the stadiums.