FIFA announced that Colombian singer Shakira and Nigerian artist Burna Boy will perform the official anthem for the 2026 World Cup [3].
The selection of these two global superstars aims to provide a distinct musical identity for the tournament. By pairing a Latin pop icon with an Afrobeats pioneer, FIFA seeks to reflect the diverse, international reach of the sport as the world prepares for the 2026 competition [1], [3].
The official song, titled “Dai Dai” [2], was released on May 14, 2026 [1]. The track serves as a primary promotional tool for the organization to build excitement among fans worldwide before the tournament begins [1], [3].
Shakira has a long history with the organization, having previously contributed to World Cup soundtracks. The addition of Burna Boy marks a strategic expansion into the African music market, which has seen significant global growth in recent years [3].
FIFA typically uses these anthems to create a cohesive brand experience across stadiums and digital platforms. The release of “Dai Dai” [2] is the first major musical milestone in the lead-up to the event, signaling the start of the official marketing push [1].
Because the 2026 tournament involves multiple host nations, the anthem is designed to transcend borders. The collaboration between Shakira and Burna Boy is intended to mirror the multicultural spirit of the game, a goal FIFA has emphasized in its global promotional strategy [1], [3].
““Dai Dai” is the official anthem for the 2026 World Cup”
The partnership between a Latin and an African artist suggests that FIFA is prioritizing a 'Global South' appeal for the 2026 tournament. By leveraging the massive streaming power of both Shakira and Burna Boy, the organization is attempting to ensure the tournament's brand resonates in emerging markets and diverse urban centers, rather than relying solely on traditional Western pop influences.
