FIFA President Gianni Infantino has proposed selling minority stakes in the World Cup to private investors to raise capital [1].

The move represents a fundamental shift in the governance of global football by introducing private equity into the sport's most prestigious competition. This strategy seeks to monetize commercial rights through a massive sell-off that has sparked backlash from governing bodies worldwide [1], [2].

FIFA aims to raise approximately $20 billion through this private-sector investment plan [2], [3]. To secure the necessary support from the 211 member associations [1], the organization has offered direct cash payments to each member [1].

Reports on the specific amount offered to these associations vary. Some sources said the offer was $40 million, or approximately €35 million [1]. However, other reports said the payment is $20 million per association [3].

Infantino has set a strict deadline for member associations to accept the offer, which is scheduled for 19 September 2026 [3]. The proposal has been met with shock and anger across the football world, as critics said it prioritizes short-term financial gain over the traditional structure of the game [1].

The plan focuses on selling minority stakes in FIFA's major competitions, with the World Cup serving as the primary asset for investors [1], [3]. The initiative is reportedly backed by investors including Jared Kushner [3].

“FIFA aims to raise approximately $20 billion through this private-sector investment plan.”

This proposal signals a transition toward the 'Americanization' of global football, where private equity seeks a direct share of the sport's most valuable intellectual property. By offering immediate cash payouts to member associations, FIFA is leveraging the financial needs of smaller nations to bypass traditional opposition to privatization. If successful, the deal would permanently alter the commercial landscape of the World Cup, moving it away from a purely non-profit governing model toward a profit-sharing venture with private shareholders.