Flor Ferrero will join the morning program "las mañanas de AURA" starting Tuesday, May 26 [1].

The move signals a shift in digital media consumption in Argentina, leveraging YouTube to deliver daily news and storytelling to a broad audience.

Ferrero will be joined by a team of co-hosts, including Rodis Vera Calderón, Juan Butvilofsky, and Tommy Reynolds [1]. The program is designed to provide a mix of information, stories, and conversations centered on events across Argentina [1].

The show is scheduled to broadcast from Monday to Friday [2]. Each episode will air from 10:00 to 12:00 [3].

Viewers can access the program through the @aurastreamtn YouTube channel [1]. This digital-first approach allows the team to engage with viewers in real-time as they cover national narratives, a strategy increasingly common among traditional journalists moving toward streaming platforms.

The production aims to blend hard news with conversational storytelling to maintain viewer engagement during the mid-morning slot [1]. By utilizing a multi-host format, the show intends to offer diverse perspectives on the stories impacting the region [1].

“Flor Ferrero will join the morning program "las mañanas de AURA" starting Tuesday, May 26.”

The launch of 'las mañanas de AURA' reflects the ongoing migration of established journalistic talent to streaming platforms in Latin America. By bypassing traditional television networks in favor of YouTube, the program can target a younger, digitally native demographic while maintaining the structured format of a traditional morning news show.