Flor Ferrero will launch a new morning program on the AURA YouTube channel starting Tuesday, May 26, 2024 [1].
The move signals an expansion of digital-first broadcasting in Argentina, utilizing a streaming platform to reach a nationwide audience with real-time reporting and conversation.
The program is scheduled to air Monday through Friday [2] from 10 to 12 [3]. It will be hosted by Ferrero alongside co-hosts Rodis Vera Calderón, Juan Butvilofsky, and Tommy Reynolds [1].
Todo Noticias said, "Flor Ferrero llega a las mañanas de AURA con la compañía de Rodis Vera Calderón, Juan Butvilofsky y Tommy Reynolds" [1]. The show aims to provide a variety of stories and information that cover the full breadth of Argentina each morning [1].
Viewers can access the broadcast via the @aurastreamtn YouTube channel [4]. By leveraging a global platform like YouTube, the program bypasses traditional cable limitations to ensure accessibility across the country [1].
The production focuses on creating a space for dialogue and storytelling. The team intends to blend hard news with conversational elements to engage viewers during the mid-morning window [1].
“The program is scheduled to air Monday through Friday from 10:00 to 12:00.”
The launch of this program reflects a broader shift in the Argentine media landscape, where traditional news personalities are migrating to YouTube-based ecosystems. By anchoring a morning slot on a digital stream, AURA is competing for the attention of a demographic that increasingly prefers on-demand and interactive content over linear television.
