Forevermark Diamond Jewellery has opened its first retail store in South India at the Phoenix Mall of Asia in Bengaluru [1, 2].
The expansion marks a strategic move by the De Beers Group brand to capture a larger share of the luxury jewelry market in the region. By establishing a physical presence in Bengaluru, the company aims to increase accessibility for high-net-worth consumers in one of India's fastest-growing economic hubs.
This new location serves as the brand's primary entry point into the South Indian market [1, 2]. The decision to launch at the Phoenix Mall of Asia places the retailer in a high-traffic luxury shopping destination, allowing the company to strengthen its overall retail footprint across the country [1, 2].
Forevermark focuses on the sourcing and quality of its diamonds, leveraging the global infrastructure of the De Beers Group. The opening in Bengaluru is part of a broader effort to diversify its geographic reach and reduce reliance on existing markets in North and West India [1, 2].
While the brand has maintained a presence in other Indian cities, the South India region has remained a key growth opportunity. The company said the move is intended to strengthen its presence in the region [1, 2].
“Forevermark Diamond Jewellery has opened its first retail store in South India”
The entry of Forevermark into the Bengaluru market signals a shift in luxury retail strategy toward South India's emerging wealth centers. By utilizing a high-profile mall location, De Beers Group is attempting to transition from a niche luxury provider to a more accessible retail brand for the regional elite.
