Franco Manca said it will shut more than 20% of its UK outlets, citing competition from supermarkets and rival pizza chains [1].
The cuts will affect locations across England, Scotland, and Wales, threatening jobs and underscoring a shift in the casual‑dining market as consumers gravitate toward cheaper, convenience‑focused pizza options.
The chain opened its first shop in Brixton Market, South London, in 2008 [1]. Its hand‑tossed sourdough pizzas quickly became a cultural touchstone, drawing long queues and media attention. “It was all the rage,” said Gerry del Guercio, a food blogger who visited the early outlet. The concept—hand‑tossed sourdough topped with fresh ingredients sparked a city‑wide frenzy.
In a statement released on April 18, the company said it will close more than a fifth of its restaurants, focusing on underperforming sites while keeping flagship locations open [1]. The closures will be phased over the coming months and will be communicated directly to affected staff.
Supermarket chains have expanded ready‑made pizza ranges, offering low‑price alternatives that have eroded foot traffic for independent pizzerias. Rivals such as PizzaExpress and Domino’s have also accelerated expansion, intensifying price competition and putting further pressure on mid‑scale operators.
Employees at several sites said they were uncertain about redundancy packages, while industry analysts said the move may allow Franco Manca to consolidate its brand, streamline operations, and invest more heavily in delivery and digital ordering platforms.
The chain’s decision reflects broader challenges facing the UK restaurant sector, where rising operating costs and shifting consumer habits are prompting many established brands to reassess their footprint.
“"It was all the rage," said Gerry del Guercio.”
What this means: Franco Manca’s downsizing signals that even popular niche concepts are vulnerable to price competition and changing consumer preferences. The closures may reshape the UK pizza landscape, prompting remaining players to focus on efficiency, delivery, and differentiated menu offerings to retain market share.
