French Montana, Remy Ma, and Max B recorded two remixes of the song "Ever Since You Left Me" to honor the New York Knicks [1].
The collaboration marks a cultural intersection between Bronx hip-hop and professional basketball during a historic post-season for the New York franchise. By utilizing a "Big Bronx" style, the artists aim to mirror the energy of the city's fanbase as the team competes on the national stage.
The remixes debuted on Monday, June 8, appearing across ESPN broadcasts including NBA Today and SportsCenter [1]. The tracks serve as an anthem for the team's current trajectory in the NBA Finals [1].
French Montana expressed his dedication to the team's success through the project. "I went Deaf with the Knicks, all I need is one chip," Montana said [1].
The project features a trio of artists deeply rooted in New York City's musical landscape. The decision to produce two distinct versions of the remix allows for different sonic interpretations of the tribute [1].
ESPN utilized the tracks to soundtrack coverage of the team's historic run. The integration of local music into national sports broadcasting highlights the symbiotic relationship between the New York sports market and the city's hip-hop identity.
“"I went Deaf with the Knicks, all I need is one chip"”
The alignment of high-profile Bronx artists with a major sports network like ESPN underscores the cultural weight of the New York Knicks' Finals run. By blending regional musical identity with professional athletics, the project transforms a sports milestone into a broader cultural event for New York City.
