Frontier Airlines has added Rove as a transfer partner and is offering a 25% [1, 2] bonus on transfers to Frontier Miles.
This move marks a strategic shift for the low-cost carrier as it seeks to expand its loyalty ecosystem. By introducing transferability, Frontier aims to attract a broader base of travelers and potentially capture market share following the closure of Spirit Airlines [3].
The partnership allows users to move rewards from Rove into the Frontier Miles program. To incentivize the new connection, the airline is providing a limited-time bonus of 25% [1, 2] on the total number of points transferred. This initiative is part of a wider trend in the travel industry where rewards programs are offering various transfer bonuses, some as high as 55% [2] across different platforms, to drive engagement.
Industry observers said that the addition of a transfer partner makes the Frontier Miles program more flexible for consumers. The strategy is designed to introduce more people to the mechanics of points and miles, helping travel novices maximize their rewards [1].
Frontier has not previously offered a way for customers to transfer points from external rewards programs into its own loyalty system. The integration with Rove represents the first such partnership for the airline [1].
“Frontier Airlines has added Rove as a transfer partner”
Frontier's pivot toward transferability signals an attempt to move beyond a simple budget model into a more competitive loyalty landscape. By leveraging Rove and capitalizing on the vacuum left by Spirit Airlines, Frontier is positioning itself to attract 'points enthusiasts' who prioritize flexibility and value maximization in their travel planning.
