The Brazilian news portal g1 is celebrating 20 years of operation with the launch of a new anniversary campaign [1].
The milestone highlights the rapid evolution of digital journalism in Brazil. By reflecting on how news is consumed, the portal aims to demonstrate its role in providing agile and credible reporting as screens and formats shifted over two decades [2].
The campaign announced on Monday, Aug. 24, consists of three distinct phases [1]. These phases are designed to trace the trajectory of media habits from 2006 to 2026 [1]. This period encompasses the transition from early web portals to the current era of mobile-first consumption, and diverse digital formats [2].
As part of the celebration, g1 is utilizing its portal and YouTube channel to engage its audience [2]. The initiative focuses on the changes in how the public interacts with information — emphasizing the shift in devices and the speed of delivery [2].
The portal is the news arm of Globo, one of Brazil's largest media conglomerates. The campaign serves as a marker for the start of broader commemorations of the site's history since its inception in 2006 [1].
By documenting the period between 2006 and 2026, the organization intends to highlight its commitment to responsible journalism [2]. The effort aims to connect current users with the historical progression of the Brazilian digital landscape [1].
“g1 is celebrating 20 years of operation with the launch of a new anniversary campaign”
The 20-year anniversary of g1 mirrors the broader global shift from desktop-centric news to a fragmented, multi-platform ecosystem. For a dominant media entity like Globo, this campaign is less about a birthday and more about reinforcing brand authority and credibility in an era of rapid digital disruption and changing user behaviors in the Global South.
