miHoYo Releases Redemption Codes During Genshin Impact 7.0 Livestream

miHoYo released three redemption codes during the Genshin Impact 7.0 livestream to grant players free Primogems ^[1].

These rewards serve as a primary incentive for the community to engage with the developer's broadcast and build anticipation for the version 7.0 update. The update introduces Snezhnaya, a major new region in the game's expansive world, marking a significant step in the narrative's progression.

The livestream was broadcast on the official YouTube and Twitch channels for Genshin Impact ^[2]. During the event, the developer shared three specific codes ^[3] that players could enter in-game to receive the premium currency. This practice is a recurring strategy used by HoYoverse to maintain player retention and drive viewership for their technical presentations.

According to the developer, the codes were offered as a reward for viewers and to promote the new content ^[4]. However, the window to claim these rewards was limited. The redemption codes were valid for only seven days following the livestream ^[5].

The event took place on Aug. 12, 2024 ^[6]. Players who missed the deadline could not redeem the Primogems, as the codes expired after the one-week period. The livestream focused heavily on the mechanics and aesthetics of the Snezhnaya region, which has been a point of speculation among the player base for several years.

By utilizing a time-sensitive reward system, miHoYo ensures a concentrated spike in concurrent viewership. This method allows the company to gather immediate feedback and gauge community reaction to the 7.0 update's features before the official rollout.