South Korean girl group GIRLSET released the music video for their pre-release single "CHAT" on July 17, 2026 [1].

The release serves as the formal introduction to a new era for the group. By debuting a pre-release track, the ensemble builds momentum for a larger comeback project and establishes the aesthetic direction for their upcoming musical cycle.

The group first began teasing the project with a mysterious video trailer released on June 30, 2024 [2]. That initial teaser generated significant online engagement, setting the stage for the full visual release on the group's official YouTube channel and various streaming platforms [1].

This strategic rollout is designed to mark the group's return to the music scene. The use of a pre-release single allows the group to test audience reception and create anticipation before the launch of a full album or extended play.

Industry observers said that the timing of the June 30 trailer [2] and the July 17 video release [1] follows a standard promotional window for K-pop acts. This period of anticipation is intended to maximize chart performance upon the track's arrival on digital platforms [1].

“The release serves as the formal introduction to a new era for the group.”

The release of 'CHAT' indicates a pivot in GIRLSET's creative direction. By utilizing a pre-release strategy, the group is leveraging a common K-pop industry tactic to sustain visibility and ensure a higher impact for their primary comeback release, signaling an effort to expand their digital footprint and global reach.