Good Morning America featured small businesses founded by members of the AANHPI community during a recent broadcast [1, 2].
The segment aims to increase visibility and financial support for entrepreneurs from Asian American, Native Hawaiian, and Pacific Islander backgrounds. By leveraging a national platform, the program provides these small businesses with significant exposure during a month dedicated to their cultural heritage.
Tory Johnson led the "Deals and Steals" segment, which focused on promoting products from various AANHPI-owned brands [1, 2]. Among the featured companies were Forme and Sock Candy, both of which offered special deals to viewers [1, 2].
The initiative coincides with AANHPI Heritage Month, observed every May, to honor the contributions and achievements of these communities in the U.S. [1, 2]. Johnson said the products celebrate the month while providing consumers with access to diverse entrepreneurial ventures [1, 2].
Small business ownership remains a key driver of economic growth within these communities. The broadcast used the "Deals and Steals" format to bridge the gap between niche brands and a wider consumer audience, a strategy designed to drive immediate traffic to these businesses [1, 2].
By showcasing a variety of industries, from apparel to specialized goods, the segment highlighted the breadth of AANHPI entrepreneurship. The effort reflects a broader trend of media outlets dedicating programming to minority-owned businesses during designated heritage months [1, 2].
“Tory Johnson led the "Deals and Steals" segment, which focused on promoting products from various AANHPI-owned brands.”
The use of a high-reach platform like Good Morning America to promote AANHPI-owned businesses demonstrates the role of corporate media in amplifying minority entrepreneurship. By linking cultural celebration with consumer incentives, the program converts heritage awareness into tangible economic opportunity for small business owners.
