Good Morning America is offering viewers significant discounts on products made in the U.S. through its “GMA Deals & Steals” segment.

The initiative supports small-scale American entrepreneurs, specifically those running mom-owned businesses, by providing them national exposure and driving consumer sales through deep price cuts.

Tory Johnson and her daughter, Emma Johnson, presented the segment on the program's YouTube channel and associated website. The feature focuses on American-made goods, aiming to highlight the quality and accessibility of local manufacturing [1, 2].

According to reports, all featured products are discounted by 50% or more [1]. Some sources said that these savings can reach as high as 75% off [3], while others list the maximum discount at 50% [5].

The entry price for these deals varies across different promotional segments. One report said that deals start at $15 [3], while another indicates that some products are available starting at $8 [5].

By leveraging the reach of a major network, the segment provides a platform for small businesses that often lack the marketing budgets of larger corporations. The focus on mom-owned brands emphasizes the role of women in the U.S. small-business sector.

“All featured products are 50% off or more”

This segment reflects a broader trend of media platforms using curated commerce to support domestic supply chains. By combining high-visibility broadcasting with aggressive discounting, GMA creates a temporary demand spike for small U.S. manufacturers, potentially helping these businesses scale their operations while appealing to consumer interests in supporting local industry.