Tory Johnson presented exclusive digital "Deals & Steals" on summer essentials from small-business brands during a Good Morning America segment this week.
These curated discounts aim to provide viewers with affordable options to manage summer heat while increasing visibility for smaller companies. By leveraging a digital platform, the network connects consumers directly with emerging brands that may lack the marketing reach of larger corporations.
The segment, hosted by Johnson, focuses on a variety of products designed to beat the heat. According to reports, deal prices start as low as $2.50 [1]. Some of the offers provide significant savings, with maximum discounts reaching up to 50% off [1].
The selection of brands featured in the digital segment is diverse. Some reports highlight brands such as Coolibar and Shorties Golf [2], while other listings include MALIBU SKYE and ROGUE INDUSTRIES [1]. These companies offer a range of summer-specific gear intended to help consumers stay cool and protected during the season.
Johnson shared these opportunities through the Good Morning America website and the network's YouTube channel. The initiative is part of a broader effort to spotlight small businesses that provide niche solutions for seasonal needs. The digital format allows the network to provide direct links to the products, streamlining the shopping process for the audience.
Because the deals are digital and exclusive, they are subject to availability and limited timeframes. The program encourages viewers to access the official GMA digital platforms to secure the listed discounts before the stock is depleted.
“Deal prices start as low as $2.50.”
The use of a digital-first 'Deals & Steals' segment reflects a shift in how major networks drive commerce. By partnering with small businesses rather than exclusively with conglomerate retailers, GMA creates a curated marketplace that serves as both a public service for budget-conscious consumers and a launchpad for smaller enterprises to achieve mass-market exposure.
