Green SM launched its all-electric ride-hailing service, Green SM Limo, in the Delhi National Capital Region on May 20, 2024 [1, 7].
The entry of the Vietnamese firm into the Indian market targets a premium segment of electric vehicle ride-hailing that has remained underserved after previous local ventures failed [2, 3].
Green SM is the electric mobility arm of Vingroup, a Vietnamese conglomerate led by chairman Pham Nhat Vuong [1, 2]. The company plans to deploy a fleet of 1,000 cabs to compete with established players such as Ola, Uber, and Rapido [2].
"We are excited to bring Green SM Limo to Delhi and offer a premium, zero-emission ride experience," Vuong said [1].
The service is priced at approximately ₹8 per kilometer [8]. To attract labor, the company has highlighted competitive pay for its operators. A Green SM spokesperson said drivers can earn between ₹35,000 and ₹50,000 a month [2]. Other reports cite an average driver salary of ₹40,000 per month [2].
"The launch aims to address the premium segment of EV ride-hailing that is currently underserved," the India head of Green SM said [3].
Technical specifications for the VinFast Limo Green include a battery capacity of 60.13 kWh [6]. Some references place the vehicle price at approximately Rs 24.49 lakh [6].
“"We are excited to bring Green SM Limo to Delhi and offer a premium, zero-emission ride experience."”
The arrival of Green SM in India represents a strategic attempt by Vingroup to export its integrated EV ecosystem. By combining vehicle manufacturing via VinFast with a captive ride-hailing fleet, the company can control the entire value chain. This approach seeks to mitigate the risks that led to the collapse of earlier Indian EV taxi startups, using a premium-first strategy to establish brand prestige before potentially scaling to mass-market segments.
