Green SM, a Vietnamese all-electric taxi operator, launched its first European taxi service in Copenhagen, Denmark, on July 30, 2026 [1].
The expansion marks a significant step for the Vingroup-backed company as it attempts to penetrate the European mobility market. By deploying a company-owned fleet of VinFast electric vehicles, Green SM aims to establish a footprint in a region known for aggressive climate goals and high electric vehicle adoption rates [1], [2].
Copenhagen was selected as the debut city for the service. The operation utilizes vehicles produced by VinFast, the automotive arm of Vingroup, to provide zero-emission transportation across the Danish capital [1], [2]. This strategic move allows the operator to test its business model in a competitive European urban environment while promoting the VinFast brand to a new demographic of riders and potential buyers [2].
The launch follows a period of growth for Green SM in its home market of Vietnam. By transitioning to the European market, the company is diversifying its geographic reach and scaling its electric-mobility operations beyond Southeast Asia [1], [2].
Reports on the debut emerged on July 31, 2026 [2], though the official launch occurred the previous day [1]. The fleet is designed to integrate into the city's existing transport infrastructure, providing a fully electric alternative for commuters, and tourists in Copenhagen [1].
“Green SM launched its first European taxi service in Copenhagen, Denmark, on July 30, 2026.”
The entry of Green SM into Copenhagen represents a vertical integration strategy by Vingroup, using its own taxi service to create immediate demand and visibility for VinFast vehicles in Europe. By controlling both the fleet operator and the manufacturer, Vingroup can bypass traditional dealership hurdles and gather real-world data on vehicle performance in European climates and urban settings.
