Gunther criticized Undisputed WWE Champion Cody Rhodes during the May 1, 2026 [1] episode of Friday Night SmackDown.

The exchange signals a growing tension between two of the industry's most prominent figures. This confrontation positions Gunther as a primary challenger for the championship title following a physical altercation during the broadcast.

Gunther said Rhodes was an entitled brat [2]. He accused the champion of making his arrival on SmackDown about himself, describing the behavior as typical of an American [2]. According to reports, Gunther said the segment was self-centered and focused on Rhodes' own image rather than the event itself [2].

The confrontation escalated beyond verbal insults. Gunther attacked Rhodes during the episode, an act that some reports describe as a strategic move to establish himself as the next in line for the championship [3]. Other accounts emphasize the personal nature of the attack, linking it directly to Gunther's disdain for Rhodes' perceived entitlement [2].

Rhodes has maintained his position as the Undisputed WWE Champion, but the physical nature of the encounter—which included Gunther choking out the champion—indicates a shift in the power dynamic on the blue brand [1]. Gunther's actions suggest a desire to dismantle the champion's reputation and physical standing simultaneously.

While the motives for the attack vary across reports, the result remains the same: a direct challenge to the current title holder. Gunther has now explicitly targeted Rhodes, making his intentions clear to the audience and the WWE locker room [3].

Gunther said Rhodes was an entitled brat.

This confrontation establishes a psychological and physical rivalry between Gunther and Cody Rhodes. By framing Rhodes as 'entitled,' Gunther is utilizing a persona of discipline and austerity to contrast with the champion's public image. The attack on May 1 serves as a catalyst for a potential title feud, moving Gunther from a general contender to a direct threat to the Undisputed WWE Championship.