Norwegian striker Erling Haaland arrived at Oslo Airport on Monday, July 13, carrying a taxidermied raccoon purchased in the United States [1, 2].
The unusual souvenir has drawn global attention as a viral social-media moment following Norway's exit from the 2026 FIFA World Cup [1, 3]. While the team's tournament run ended, Haaland's individual performance remained a highlight, as he left the U.S. having scored seven goals [2].
Haaland purchased the raccoon, which functions as a bottle holder, for approximately $750 [1, 3]. The item was acquired from Willd Bill’s Western Store in Dallas, Texas [1]. The purchase was treated as a significant event at the shop, with a store co-owner recalling the moment of sale. "Lock the doors, let's make this special," the co-owner said [1].
Upon his return to Norway, Haaland addressed the curiosity surrounding the animal. "It followed me home," Haaland said [3].
The acquisition has sparked a trend among the athlete's global fanbase. The store co-owner said that the $750 raccoon has become a hot item for fans [2].
Haaland's arrival in Oslo followed a high-profile stint in the U.S. where his ability to find the net remained consistent despite the team's overall result. The image of the striker carrying the taxidermy piece through the airport has since circulated widely across digital platforms [1, 2].
“"It followed me home."”
The incident highlights the intersection of athletic celebrity and viral consumerism. By purchasing a niche, high-priced novelty item from a Texas western store, Haaland transformed a post-tournament departure into a marketing event that boosted the profile of a specific U.S. retailer and created a new trend among football fans.
