Hadano City in Kanagawa Prefecture hosted a "Gibier Marche" on July 12 to sell dishes made from culled wild animals [3].
The initiative transforms problematic wildlife into a regional resource to reduce the financial burden of animal disposal while stimulating the local tourism economy. By marketing the meat of deer, wild boar, and bears, the city aims to mitigate the impact of agricultural damage caused by these species.
Takuro Kawakami, chairman of the Tsurumaki Onsen Gibier Marche Executive Committee, said the town began focusing on becoming a place where gibier—wild game meat—could be eaten in 2020. He said the specific marche event began last year [1].
The event targets a significant wildlife problem in the Tsurumaki Onsen area. Local authorities capture between 100 and 200 deer and wild boar annually [1]. These animals often cause extensive damage to crops, and the cost of disposing of the carcasses creates a budgetary strain for the municipality.
Visitors at the event expressed surprise at the quality of the meat. One attendee said that the wild boar teppanyaki was not gamey and tasted delicious. Another visitor, sampling bear meat, said it was tasty.
The demand for the specialty meats was high during the July 12 event. Approximately 50 bear skewers were prepared and sold out within one hour [1]. While some reports suggest a lower volume of roughly 30 skewers [3], the rapid sell-out indicates a growing consumer interest in wild game.
This approach allows the city to shift its perspective on wildlife management. Rather than viewing the animals solely as pests to be eradicated, the city now treats the culled animals as assets for regional revitalization.
““2020年から鶴巻温泉をジビエの食べられる町とテーマに町おこしを始めまして””
This initiative reflects a broader trend in rural Japan to integrate wildlife management with sustainable tourism. By converting the cost of pest control into a revenue stream through 'gibier' cuisine, Hadano City is addressing the economic challenges of an aging agricultural sector and the ecological pressure of overpopulated wild boar and deer populations.


