Hailey Bieber said she endorses several current wellness trends, including matcha lattes, pilates, and vampire facials, in a recent video interview [1, 2].
As an influential public figure and business owner, Bieber's endorsements often shape consumer behavior and beauty standards. Her comments come as her company, Rhode, gained significant recognition on the Time100 list of most influential companies in 2026 [1, 2].
Bieber shared her updated views on wellness during the interview, which was posted to YouTube [3]. The discussion focused on the intersection of physical health and aesthetic treatments. Among the endorsed trends were pilates and the consumption of matcha lattes, both of which have become staples in contemporary wellness routines [1, 2].
Bieber also said vampire facials—a treatment involving platelet-rich plasma—are part of a broader approach to skincare and health [1, 2]. These insights reflect the current landscape of the beauty and wellness industry in 2026 [1].
The timing of these remarks coincides with the growth of her entrepreneurial ventures. By discussing these trends, Bieber connects her personal lifestyle choices with the brand identity of Rhode, which focuses on skincare and a curated aesthetic [1, 2].
Because the interview reached a wide audience via digital platforms, it highlights the ongoing role of celebrity influence in the promotion of specific medical and fitness trends [3]. Bieber's focus on a mix of dietary habits, low-impact exercise, and advanced dermatological procedures illustrates the holistic, yet high-maintenance, nature of modern luxury wellness [1, 2].
“Hailey Bieber discussed and endorsed several current wellness trends”
The endorsement of high-cost treatments like vampire facials alongside lifestyle habits like pilates demonstrates the blending of medical aesthetics and general wellness. When an entrepreneur whose company is recognized by Time leverages this influence, it reinforces the commercialization of wellness, turning health routines into aspirational brand markers.





