Hama Sushi began raising prices on five menu items, including tuna, by 20 to 40 yen on May 26, 2026 [1].
The price adjustments reflect the ongoing struggle of Japanese food retailers to manage volatile import costs and energy prices. As a major player in the conveyor belt sushi market, Hama Sushi's pricing shifts often signal broader economic pressures affecting the consumer food industry in Japan.
Zensho Holdings, the operator of the Hama Sushi chain, said that the price increases apply to five specific products [1]. These items include tuna and squid [2]. The cost increase for these items ranges from 20 to 40 yen [1].
While several items are becoming more expensive, the company said that prices for salmon will remain unchanged [1]. The adjustments are being implemented across all stores, though specific pricing may vary by location [2].
Several economic factors drove the decision to raise prices. The company said the rising cost of raw materials and energy were factors [2]. Additionally, a weak yen has increased the cost of importing seafood [2]. The company also said higher crude oil prices have increased fuel expenses for deep-sea fishing operations [2].
This move follows a trend of incremental price hikes across the Japanese dining sector as companies attempt to offset inflation without alienating budget-conscious customers. By keeping salmon prices steady, the chain appears to be balancing necessary cost recoveries with the need to maintain the appeal of its core menu.
“Hama Sushi began raising prices on five menu items, including tuna, by 20 to 40 yen.”
This price hike illustrates the 'cost-push' inflation currently impacting Japan's hospitality sector. By specifically citing the weak yen and fuel costs for deep-sea fishing, Hama Sushi highlights how global commodity volatility and currency devaluation directly translate to higher costs for the end consumer, even for staple items like tuna.
