Prince Harry and Meghan Markle's documentary 'Cookie Queens' was outperformed at the U.S. box office by a compilation of cat videos this past weekend [1, 2].
The performance suggests a struggle to attract theatrical audiences for the couple's latest project, contrasting with the high visibility of their previous media ventures.
The documentary debuted in 446 theaters across the U.S. [1]. Despite the distribution, the film failed to secure a dominant position in the market during its opening window. A compilation of cat videos attracted more viewers, leading to a poor box office showing for the project [1, 2].
The film focuses on Girl Scout cookies, but the niche subject matter may have struggled to compete with the viral appeal of animal content. The disparity in viewership highlights the volatility of the current theatrical market, where unconventional content can sometimes overshadow celebrity-driven narratives.
Industry data indicates that the cat video compilation generated higher revenue than the documentary during the same period [1, 2]. The couple has not issued a formal statement regarding the opening weekend figures.
“The documentary 'Cookie Queens' was outperformed at the U.S. box office by a compilation of cat videos.”
This outcome reflects a broader trend in entertainment where short-form, viral-style content, even when compiled into a feature, can compete with traditional celebrity documentaries. For Prince Harry and Meghan Markle, the result indicates that celebrity brand recognition alone may no longer guarantee theatrical success in a fragmented media landscape.
