Hasbro Shifts Focus to Magic: The Gathering, Cuts Video Game Projects

Hasbro is cancelling several video-game projects to increase investment in its Magic: The Gathering card-game franchise, CEO Chris Cocks said Tuesday.

This strategic pivot signals a move away from high-risk digital ventures in favor of established, reliable revenue streams. By prioritizing the Magic brand, Hasbro aims to stabilize its long-term financial outlook amid shifting market conditions and a softer tariff forecast.

The announcement came during the company's second-quarter 2026 earnings release. Following the report, Hasbro stock jumped 10% ^[1]. The company reported Q2 revenue and earnings that exceeded analyst estimates ^[2].

Cocks detailed the shift during an interview on Bloomberg Open Interest. He said that the company is streamlining its digital portfolio to focus on what works. "We are cancelling some video-game projects, but we are doubling down on Magic: The Gathering," Cocks said ^[2].

Management views the card-game franchise as a cornerstone of the company's future growth. Cocks said Magic is "a safe, long-term bet for us" ^[1]. The decision to scale back certain digital projects comes as some of those ventures failed to meet internal expectations.

While the company focuses on this pivot, it is also navigating a changing trade environment. A softened tariff outlook has provided additional support for the strategic shift in how the company allocates its resources.

This realignment follows a period of internal volatility. In May, union organizers within the company said they were organizing to ensure fair wages, and benefits for employees.