Hinge CEO Jackie Jantos said the dating app is using AI chatbots to help Gen Z users create better profiles and start conversations.
The move addresses a perceived confidence gap among young daters who struggle to initiate contact. By automating the early stages of digital interaction, Hinge aims to lower the barrier to entry for forming real-world relationships.
Speaking at the South by Southwest (SXSW) conference in London on June 3, 2026, Jantos discussed the challenges facing single 20-somethings [1]. She said that while this demographic desires romantic connection, many lack the self-assurance to begin a dialogue.
"Gen Z users absolutely want love but lack the confidence to start conversations," Jantos said.
The AI features are designed as a bridge rather than a replacement for human intimacy. Jantos said the company is building AI that can help users craft a stronger profile, and a perfect first message. The goal is to provide a teaching tool that empowers users to eventually handle these interactions on their own.
This strategy is part of a broader effort to address the loneliness epidemic. Jantos said the company's goal is to combat this trend by providing tools that allow people to connect more meaningfully.
However, the role of artificial intelligence in romantic pursuits remains a point of contention. Some observers have suggested that AI companionship could eventually replace human connection entirely, a view that contrasts with the company's position that AI serves as a catalyst for human interaction.
“"Gen Z users absolutely want love but lack the confidence to start conversations."”
Hinge's integration of AI represents a shift from dating apps as simple directories to acting as social coaches. By targeting the 'confidence gap' in Gen Z, the company is betting that reducing the anxiety of the first move will increase user retention and successful matches, though it risks further automating the organic elements of human attraction.
