Singer-songwriter Holly Humberstone shared insights into her musical influences and upcoming project, “Cruel World,” backstage at Gov Ball NYC [1, 2].
The appearance provides a rare glimpse into the artist's creative process and the specific sonic inspirations driving her latest work. By highlighting the artists who shape her sound, Humberstone establishes the thematic and musical groundwork for her new project.
During a "song shuffle" session with Rolling Stone reporter Leah Lu, Humberstone played six tracks from her personal library [1]. The selection included music from Big Thief and Tom Petty, serving as a curated introduction to the sounds she admires [1, 2].
While discussing her favorite artists, Humberstone highlighted the work of Flyte. "Flyte are the most underrated band of all time," Humberstone said [1].
The session took place ahead of her scheduled performance at the festival. Humberstone used the opportunity to introduce the concept of “Cruel World,” her forthcoming project [1, 2]. The conversation focused on how these external influences blend with her own songwriting style as she prepares for the festival crowd.
This backstage interaction serves as a promotional bridge between her live performance and the eventual release of her new music. By connecting her personal tastes to her professional output, the artist creates a narrative of continuity for her listeners [1, 2].
“"Flyte are the most underrated band of all time."”
Humberstone's decision to align her brand with legacy artists like Tom Petty and contemporary indie acts like Big Thief suggests that 'Cruel World' may lean toward a blend of classic songwriting and modern alternative textures. Using high-profile festival appearances to tease project themes is a strategic move to build anticipation among both core fans and new listeners discovered during the Gov Ball event.
