Hong Kong's Competition Commission launched a public consultation on Tuesday regarding proposed measures from food delivery platform Keeta [1].

The move is significant because it addresses the potential for market dominance uprooting fair competition within the city's food delivery sector. By reviewing Keeta's commitments, the watchdog ensures that the platform's growth does not come at the expense of smaller competitors or merchant partners.

According to the dossier, the consultation focuses on three commitments proposed by Keeta to ensure a fair market environment [1]. These measures are intended to curb the use of exclusivity clauses, which often prevent merchants from partnering with multiple delivery platforms simultaneously.

While the Competition Commission has not yet released a detailed breakdown of the specific terms of these commitments, the public consultation process allows stakeholders to provide input on whether these proposals are sufficient to resolve the competition concerns raised by the watchdog [1].

This process represents a formal step in the regulatory oversight of the city's digital economy. The Commission is tasked with ensuring that the platform's market behavior does not create barriers to entry for new players or unfair advantages for established ones — a goal that aligns with the city's broader economic goals of maintaining a competitive business environment.

The consultation will remain open for public feedback, allowing restaurant owners, delivery riders, and other market participants to voice their concerns or support for the proposals [1].

“The consultation focuses on three commitments proposed by Keeta to ensure a fair market environment.”

This regulatory action signals that Hong Kong's competition watchdog is actively monitoring the growth of delivery platforms to prevent the same exclusivity-driven monopolies that have plagued other global digital markets. It establishes a precedent for how the city will handle the platform economy's tendency toward 'winner-takes-all' dynamics, ensuring that merchants remain free to choose their distribution channels without and facing penalties from a dominant player.