Hoogland Restaurant Group has acquired five Marco’s Pizza locations in Tennessee and Texas [1].
The expansion allows the company to maintain its position as the largest franchise owner for the brand during a period of volatility for quick-service restaurants.
Hoogland Restaurant Group, a Highland Ventures company, now operates a total of 120 stores [1]. These locations are spread across 14 states [1]. The latest purchase adds five stores to the portfolio [1], specifically targeting markets in Tennessee and Texas [1].
The move comes as the broader quick-service restaurant sector faces various economic headwinds. By increasing its store count, the group aims to strengthen its market presence and scale its operations across the U.S.
While specific financial terms of the acquisition were not disclosed, the group continues to leverage its relationship with Highland Ventures to fuel growth. The addition of these five locations reinforces the group's status as the primary franchisee for the pizza chain.
“Hoogland Restaurant Group has acquired five Marco’s Pizza locations in Tennessee and Texas.”
This acquisition signals a strategy of aggressive consolidation by the brand's largest partner. By expanding during a period of industry-wide headwinds, Hoogland Restaurant Group is betting that increasing its scale will provide a competitive buffer and greater operational efficiency, potentially positioning it to acquire more distressed locations if other franchisees struggle.
