Vibhuti Arora and Sumit Arora are commercializing face yoga in India through their health-tech brand, House of Beauty.
The initiative seeks to provide a middle ground between invasive professional beauty treatments and basic natural skincare. By focusing on facial muscle tone and skin health, the company aims to reduce visible signs of aging through non-surgical means.
House of Beauty was founded in 2017 [1]. The company offers a combination of signature face yoga techniques, specialized facial tools, and skincare products designed to complement the physical exercises. This holistic approach focuses on improving the overall health of the skin, and toning the underlying muscles.
Vibhuti Arora serves as the founder, while Sumit Arora serves as the co-founder of the venture. Together, they have positioned the brand as a pioneer in the Indian market for face yoga, a practice that emphasizes natural movement over chemical interventions.
The business model integrates the sale of physical products with the instruction of specific techniques. This ensures that users have the necessary tools to perform the face yoga routines effectively. The brand targets consumers looking for result-driven beauty solutions that avoid the risks associated with more aggressive clinical procedures.
By promoting these techniques across India, the founders are attempting to shift consumer behavior toward preventative and natural maintenance. The brand emphasizes that consistency in facial exercise can lead to sustainable improvements in appearance and skin elasticity.
“House of Beauty was founded in 2017”
The rise of House of Beauty reflects a broader global trend toward 'clean beauty' and non-invasive wellness. By scaling face yoga in India, the company is tapping into a growing consumer preference for holistic health-tech that prioritizes long-term skin maintenance over temporary cosmetic fixes.
