Delhi-based ethnic wear brand House of Chikankari raised ₹25 crore [1] in a Series A funding round led by Cap Alpha Ventures.

This investment signals a strategic shift for the direct-to-consumer (D2C) company as it moves beyond digital sales to capture a larger share of the physical retail market. By blending traditional craftsmanship with modern retail strategies, the brand aims to scale its operations and reach a broader consumer base.

The company intends to use the capital to expand its omni-channel and offline retail presence [3]. This growth strategy includes broadening its product portfolio, and increasing its global footprint to attract international customers [1, 3].

Financial targets for the company are ambitious. House of Chikankari is eyeing three times growth within the next two to three years [2]. The funding amount is approximately $2.6 million [2].

The brand focuses on Chikankari, a traditional embroidery style, and has leveraged digital platforms to scale its initial reach. The current funding round is designed to support the transition into physical storefronts and integrated shopping experiences, a move that allows customers to interact with the products in person before purchasing.

Cap Alpha Ventures led the round, providing the necessary capital to facilitate this operational scaling. The move comes as more Indian D2C brands seek to diversify their sales channels to mitigate the rising costs of digital customer acquisition.

“House of Chikankari raised ₹25 crore in a Series A funding round”

The transition from a pure D2C model to an omni-channel approach reflects a broader trend in the Indian apparel market where digital-first brands are returning to physical retail to build deeper brand loyalty. By securing Series A funding to build offline touchpoints, House of Chikankari is attempting to hedge against volatile digital ad spends while tapping into the tactile nature of luxury ethnic wear.