HYBE's ABD label introduced a new K-pop girl group named TUIDE through official social media accounts and an introduction video [1, 2].

The launch represents a strategic expansion for the ABD subsidiary as it seeks to establish a new presence in the competitive girl group market. By leveraging HYBE's global infrastructure, the label aims to scale the group's visibility quickly through digital platforms.

The announcement occurred on July 20, 2026, at midnight KST [1, 2]. As part of the reveal, the label released a series of photos and a video to introduce the group's members to the public [1].

TUIDE consists of seven members [1]. The lineup includes Seohee, Seoyeon, Elena, Jia, Saki, Seah, and Yihani [1]. This group is scheduled to make its formal debut within 2026 [2].

Following the initial announcement, the label launched official social media accounts to begin promotional activities [1]. These channels serve as the primary hub for updates regarding the group's upcoming music and schedule. The introduction marks the first major step in the group's rollout strategy, a common practice in the K-pop industry to build anticipation before a first single release.

HYBE has not yet released a full debut date or a tracklist for the group's first project. However, the initial promotional push indicates that the group will be active throughout the remainder of the year [2].

“TUIDE consists of seven members”

The introduction of TUIDE suggests that HYBE is continuing its multi-label strategy to diversify its artist portfolio. By utilizing the ABD label, HYBE can experiment with different musical concepts and target demographics without overlapping with its existing flagship groups. The immediate launch of social media accounts indicates a digital-first marketing approach intended to capture global fandoms before the group's first official song is released.