HYBE released a "Fix version" dance practice video on June 14, 2026 [1], featuring girl groups LE SSERAFIM, ILLIT, and KATSEYE [2].

The collaboration marks a rare joint effort between three distinct acts under the HYBE umbrella. By combining the fanbases of these groups, the company aims to maximize the global reach of the collaborative project.

The video was published on HYBE’s official YouTube channel and promoted across the social media accounts of the involved artists [3]. This visual release serves as a promotional tool for the joint digital single titled "ICONIC BY MISTAKE" [4].

The project began with a formal announcement on June 8, 2026, at midnight KST [5]. Shortly after, the digital single was released to the public at 12 a.m. KST on June 12, 2026 [6].

Three groups participated in the recording and choreography [2]. The "Fix version" of the dance practice allows viewers to see the synchronized movements of all performers in a studio setting, a standard practice in the K-pop industry to highlight technical skill.

This strategic rollout followed a specific promotion schedule designed to build anticipation before the music and choreography debuted [5]. The collaboration brings together established and newer talent to create a unified visual and auditory experience [4].

“Three girl groups team up for the digital single "ICONIC BY MISTAKE".”

This collaboration demonstrates HYBE's strategy of cross-pollinating its artist rosters to create 'super-groups' for specific releases. By linking LE SSERAFIM, ILLIT, and KATSEYE, the company leverages multiple demographics and regional markets simultaneously, increasing the likelihood of the track charting globally while strengthening the brand identity of its subsidiary labels.